Instagram Route


Social media will show you the way in Knokke-Heist. No fewer than five walking and cycling routes based on widely known known social media will take you along the most interesting places on your favourite platform.

The Instagram route is a 6,5 KM walk for the influencer in search of hidden gems to share via the Instagram feed or stories. Of course, you are also welcome without an Instagram-account! You can enjoy the many magnificent views, buildings and streets that the municipality has to offer and take photos as a souvenir or to as souvenirs or to share with family and friends. 

You can find the map of the route below.



Zeedijk 660, Compagnie-O Architects in collaboration with artist John Körmeling   KM: 0

Seriously, an instagrammable first-aid and coordination centre? You bet! In 2019, the local council commissioned a building that is simply begging for a photo. It’s completely round, and yellow on both the inside and outside. You can play with the round shape at a distance or create a stylish portrait using the warm colour as a backdrop.

Instagram tip: make the most of ‘golden hour’, just after sunrise or shortly before sunset, when the light is at its best.



12 different locations on the beach (only from April to October) KM: 0,1

There are twelve of them standing proudly along Knokke-Heist’s coastline. The lifeguard stations immediately grab the attention of every beach visitor, and this can prove vital. During high season, you will often see muscular torsos walking around in red swimming trunks. They don’t do that thing where they run in slow motion, though. By the way, did you know that yellow stands out most during a thunderstorm and red is the most visible colour in bright sunlight? And they’re great colours for a photo shoot with colour blocking, too!



Various locations on the beach (only from April to October)       KM: 0,3

Our 10 km of coastline features a range of beach bars that are all so enticing, it’s hard to choose between them. No less than 24 luxurious terraces – each with their own look and feel – will spoil you with their range of summer refreshments. And anyone who orders a ‘Sex on the Beach’ cocktail here can expect a flirty waiter. Move over Ibiza!


Kustlaan 209, Geoffroy Van Hulle Gallery            KM: 1

Less is more, but not always. The gallery of decorator Geoffroy Van Hulle provides indisputable proof. The king of eclectics has his home base on Kustlaan. Using warm colours, rich fabrics and bold combinations of distinctive textures, Geoffroy proves that he can maintain the perfect balance between classic and kitsch. His interiors are coveted from France to the US. Feel free to take a tour of this flamboyant wilderness!


Kustlaan 102, Bellerose   KM: 1.2

When the Belgian fashion label Bellerose opened its first store in Knokke-Heist in 1990, the interior was inspired by the typical surf shacks you could find in towns like Bellerose on the US west coast. In their new store, they have taken things in a different direction: architecture now takes centre stage. And how! The store has an in-your-face concrete staircase that simply demands an elegant catwalk moment, and the sand-coloured sofas form an impressive leather seating sculpture that you can relax on in an elegant fashion or at least portray your efforts artistically!


Elizabetlaan 2 , The Memlinc Skybar                    KM: 1,2

Enjoy the view of the sea and the villa districts from the top of the Memlinc Skybar. Can’t quite take it all in? Let your camera do the work and take a panoramic photo. After all, isn’t that what the name of this rooftop bar suggests? When the sun begins to set, the BBQ gets lit and a DJ kicks off the sultry summer evening.


Odette Lunettes, Elizabethlaan 9/13                    KM: 1,2

The brand-new store of Odette Lunettes, the eyewear brand of Eline De Munck, shines so brightly that you could use a pair of sunglasses. And it just so happens that they have launched a limited edition of ‘Knokke Le Zoute’ sunglasses for true Knokke-Heist lovers, inspired by the ‘Place m’as-tu vu’ (place to see and be seen), where sexy sunglasses are an indispensable part of your outfit. So will you go for square, round, rectangular or hexagonal? Try on your glasses in the edgy mirror palace of Odette Lunettes and take shots in front of their famous aluminium wall.


Kustlaan 119, DeMaré Patisserie - Tearoom            KM: 1,5

Ooh la! This is a place for real cake lovers. The merveilleux meringue cake by the DeMaré patisserie is famous from here to Tokyo, but the profiteroles, éclairs and puff pastries are a treat for the taste buds too. So make sure you keep a piece of cake to photograph. Oops, too late? Well, a cleanly licked plate and a satisfied smile on your sugar-high face are photogenic too, of course.


Diksmuidestraat 37, Rove                                   KM: 1,9

The ambitious couple Steven and Ilse transformed the sandwich shop owned by their mothers into a lunch and tapas bar that will whisk you off on a journey around the world. Their dishes are inspired by the flavours and ingredients they got to know during their numerous trips abroad. Think: tapas, ramen, burgers, spring rolls, um... everything, actually. So it’s the ideal spot if your friends can't decide what to eat – simply order the whole menu. Voilà!


Dumortierlaan 54, Collector’s Corner                  KM: 2,1

We love vintage! We love vintage! The corner premises of Collector's Corner stands out from afar with its dark brown square tiles. Here, owner Bruno Woestyn shares his great passion for vintage furniture, curiosities and decorative pieces from the last century. They are unique items with a story, making them ideal for your own stories! In all your excitement, don't forget to take a photo of your new vintage finds.


Dumortierlaan 6, Café beauté                            KM: 2,4

In Café Beauté you can get your skin pampered, have your hair done and try out the latest and coolest make-up. The result? You'll look even more stunning than usual on your Instagram photos. And of course, a face mask always looks funny on your feed!


Burgemeester Frans Desmidtplein 13, Belissa Beauty Institute       KM: 2,8

The Belissa beauty salon is the perfect place for the latest care and make-up trends. You’re in safe hands with this top team. And not only that: the façade of the salon is decorated with masses of flowers. If you can't take a flowery profile photo here, you can’t take one anywhere!


Alfred Verweeplein 22, Mr.PandaBar                  KM: 2,9

Mr.PandaBar is a mystery. The owner travelled all over the world, became a gourmet and wine connoisseur and developed his own world: PandaWorld. The bar is just one part of it. What we do know for sure: the bar serves delicious cocktails (a hibiskiss, anyone?) and cool finger food in seats as soft as panda fur. And it’s also the ideal setting for an exciting photo novel with all your friends.


Keith Haringplein, Restaurant Blanco                 KM: 3,4

What happens if the cuisines of Mexico and the Mediterranean get stirred together in the same pot? You get Blanco Restaurant, that’s what! They serve tacos and tapas to share (or to wolf down by yourself) in a sleek white and pastel rose interior. The dishes look like little works of art. So pop your smartphone down next to your plate, where it’s easily within reach.


Keith Haringplein, John Lee Burgers&Sushi       KM: 3,4

Burgers and sushi, a crazy combo? Not at all! In this restaurant, owner Erika combines her experience as a butcher (she had a butcher’s shop for 22 years) with her passion for Japanese culture and cuisine.  East meets west, US meets Japan. Clumsy chopstick selfies: check!

16. MAGIc Hands

Keith Haringplein, Boulangerie Henri                KM: 3,4

Boulangerie Henri not only rhymes, but is also an ode to the traditional bakery. Enjoy freshly baked bread with those nice indentations in a white interior with dark green accents. Why not strike a pose and pretend you baked it yourself? Henri's wizards don't just conjure up bread and pastries, however: they also make ice cream and different kinds of chutney! Want to take photos that you can smell and taste? This is the place!


Lippenslaan 139, Pinot                                           KM: 3,8

The wine shop and food bar Pinot is not only named after the grape and all its variants, but it’s also the nickname of the manager. And our Pinot has done a great job. The store is a total concept: you can get advice from a sommelier, taste pure and fresh food and naturally drink the most delicious wine. The Roman god Bacchus is a regular customer, apparently.


Lippenslaan 293, Poppy-Rose                                KM: 4,2

Poppy-Rose is not known for its subtlety. Standing out in style, that’s more like it. Pink walls, ditto curtains. Fitting cubicles with those beautiful round arches that instantly make your photos look super-fancy.  And racks full of clothes in bright colours that are incredibly hard to resist. No, photoshoots don't have to be expensive, just come to Poppy-Rose!


Rubensplein, public showers on the beach       KM: 4,7

The designer of these beach showers knew all too well that you would be passing through one day. The showers look like empty photo frames - and that’s what they tend to be used for. So think completely outside the box and turn it into an unforgettable frame!


Zeedijk Albertstrand 552, The Dutch                  KM: 5,1

Fancy-schmancy cocktails? That’s what we drink in the restaurant and cocktail bar The Dutch. Fabulous photos and reels are guaranteed, because they do a crazy trick with a bubble of smoke on your cocktail. It's hard to explain in words, but it’s most certainly spectacular! So... are you on your way? And don’t forget to tag your location – otherwise your DMs will explode with people dying to know where you can sample those cool drinks.


Rubensplein, redesigned by architectural firm Robbrecht & Daem, with Lemuren by Franz West    KM: 5.1

The famous Rubensplein with its small tiles offers countless options for a great backdrop! Whether sitting or lying down, you’ll get the best angle from above. Handy, those benches! After all, they allow your photographer to get a little higher. The go-karts you can rent here work well as props in your photo. The tile motif looks just like the finish line of a race! Choose a go-kart in the right colour and you’re bound to be an Insta success.


Zeedijk Albertstrand 589, Brasserie Rubens          KM: 5,2

Yesssss! Those waiters with black bow ties and long aprons, atmospheric lighting with cute lampshades and thick velvet curtains....amazing! If you squint, you'll feel like you’ve been whisked back in time to the grandeur of the old days. Of course, this is where you come for the classics: pancakes lavishly dusted with icing sugar and fresh shrimp croquettes that will make your taste buds tingle. Take photos, you say? Sssshhhh, I’m too busy enjoying the food!


Sylvain Dupuisstraat 38, Chocolatier M             KM: 5,4

Chocolatier David Maenhout was awarded the very first ‘Chocolatier of the Year’ title by Gault&Millau and has won several awards for the best pralines in the world. He is based in Knokke-Heist, because where else would you open a shop with top quality and original flavour combinations? Knokke-Heist locals are no longer surprised to encounter a rubypink praline with a hint of lychee, rose and raspberry, for example. Even if you only allow yourself one chocolate, be sure to come and get it here. These sweet treats are far too sophisticated to devour in large quantities, so you won’t regret it!


Galerie Central, Leopoldlaan 154, Babette Mini-Mall     KM: 5.6

Be sure to check out the Babette Mini-Mall! This small concept store has it all. From coffee and clothing to cool interior items and great gadgets. It’s one of the last places on this walk where you can pick up mini (or maxi) souvenirs to take home with you. Or at least take a picture of them for all eternity.


Zeedijk-Knokke 658, Lobster ‘N Rolls                 KM: 5,8

It was only a matter of time before Lobster ’N Rolls found its way to this seaside resort. We really don’t shy away from consuming crustaceans here. And anyone who is anyone on Instagram will have appeared somewhere clutching a trendy lobster roll. So what better time to try out the delicacy and capture the experience? You won’t even have to look for a unique setting, because the wall coverings and interior choices in this place are already inspiring enough!


Kustlaan 15, Must Have                                       KM: 6,2

They’re pretty dangerous, stores like Must Have. They have everything, so you also end up wanting everything. Splendid coffee table books, but also sneakers, interior items, fragrances, cigars, candles and more.  It's dangerous for your bank balance, but great for finding gifts and gaining inspiration!


Lichttorenplein                                                         KM: 6,3

Last but not least: the legendary ‘pink square’. From the paving to the fountain, everything here feels like you’re wearing rose-tinted glasses. Do you happen to be dressed in pink too? If so, you’ll be able to pull off the monochrome look perfectly. Preferably with yet another glass of pink cava or a raspberry macaron to complete the picture. Let’s complete our Instatour in style. Smile!


In addition to this route, we have some more instagrammable addresses we would like to share with you. Some nice pop-ups in Knokke-Heist and a few locations that are a bit further off the beaten track. Definitely worth checking out! 

Discover them here.


• Tag your photos with #myKH and your photo might be published in our quarterly KH magazine. We have about 120,000 readers, so you will suddenly gat a whole lot of extra views. Your photo might go viral!

• For a genuine Knokke-Heist experience, why not rent an electric golf cart to follow the route? It comes highly recommended by various influencers who explored the route in advance.

• Also be sure to check out the TikTokSnapchatStrava and LinkedIn route!