The Instagram Route: Winter edition

The route with the most beautiful and photogenic places in Knokke-Heist

Social media will gladly show you the way in Knokke-Heist! Three new walking and cycling routes based on wellknown social media platforms will take you on a tour of the most interesting places to post on your favourite platform. The Instagram route is an 8 km walk for influencers who are looking for hidden gems to share on their Instagram feed or in stories. You can follow this route even if you don’t have an Instagram account! Simply enjoy the numerous magnificent views, buildings and streets in the area and take photos to create memories or share with family and friends.

Download the brochure here

*The accessibility and opening hours of certain locations on the Instagram route depend on the coronavirus measures in force.*


Beach at Zeedijk 660, Safety Point, Compagnie-O Architects with artist John Körmeling         KM: 0

Seriously, an Instagrammable first-aid and coordination centre? You bet! In 2019, the local council commissioned a building that is simply begging for a photo… It’s completely round and yellow both inside and out. You can play with the round shape at a distance or create a stylish portrait using the warm colour as a backdrop.

Instagram tip: Make the most of ‘golden hour’, just after sunrise or shortly before sunset, when the light is at its best.


Kustlaan 19, Brazila, Coffeehouse           KM: 1.0

A coffee bean from Ethiopia doesn't taste the same as one from Rwanda; at Brazila, they like to let you taste the difference for yourself. For almost a century, expert knowledge has been passed from generation to generation here. The beans are roasted in the large machine at the back of the shop, where they are waiting for you in authentic sacks. After a brief tasting, you’ll be a connoisseur of the black gold in no time at all. A straightforward black coffee, caffè latte or macchiato: show me your coffee and I'll tell you who you are.


Zeedijk 682, Not Guilty, Chocolate Bar                         KM: 1.3

Sometimes you just want to miss out on the main course and go straight to dessert. Without feeling guilty. At the chocolate bar Not Guilty, you can immediately surrender to the sweetest part of the meal. Chocolate naturally plays the starring role in all their creations, but they also demonstrate that sweet isn’t just one taste. Whether you go for a macaron or molten chocolate cake, the resulting work of art can be photographed in a hundred different ways. And every side is equally delicious!


Beach at Antoine Bréartstraat, Tomorrow Man made by the sea by Cathérine François            KM: 1.6

At low tide, you can see a man bending forward and shivering slightly on the pier. At high tide, he defies the cold sea and breaks the waves. Look twice and you will notice that it is a steel statue. During a winter walk along the coastline, you can see the work of Belgian artist Cathérine François breaking free of the surface of the water. While you are clearing your head, this solitary man – full of holes and cavities – is also left empty.


Kustlaan 209, Geoffroy Van Hulle Gallery              KM: 2.0

Less is more, but not always. The gallery of decorator Geoffroy Van Hulle provides indisputable proof of this. The king of eclectics has his home base on Kustlaan. Using warm colours, rich fabrics and bold combinations of distinctive textures, Geoffroy proves that he can maintain the perfect balance between classic and kitsch. His interiors are coveted from France to the US. Feel free to take a tour of this flamboyant wilderness!


Strandstraat 12-20, Elevation n°1 by Antonyo Marest                 KM: 2.1

In a side street off Kustlaan, you will find the colourful work of the Spanish artist Antonyo Marest on the façade of a building. ‘Verrry’ Instagrammable, don’t you think? You can admire his work all over the world, from New York to Sydney. He has a very graphic style and incorporates impossibly harmonic shapes into a flashy whole. Just pick your favourite section and shoot away! The huge ice lolly with neon lighting by Twan Kerckhofs from Art Nzo adds the perfect finishing touch.



Kustlaan                                 KM: 2.3

Alongside numerous Belgian brands, Kustlaan also features the major international players. Famous names such as Hermès, Louis Vuitton, Gucci and Rolex have stores here. Even if they’re not to your taste or you don’t have the budget to shop here, their window displays are often fabulous. It's well worth a visit to admire these inspiring creations!


Kustlaan 103, Louis Reichman                  KM: 2.7

A dash of colour on Kustlaan? That must be the window of jeweller Louis Reichman. The flowers and other flora that catch your eye are at least as exotic as the sparkling stones incorporated into the jewellery. A photo in this beautiful setting, perhaps even with a giant diamond on your finger, is sure to get you hundreds of likes!



IJzerpark, designed by Aldrik Heirman          KM: 3.1

Walking through the IJzerpark (Iron Park) with its cobblestones and round hedges, you can almost imagine that you’re on holiday in Provence! Although there’s no pétanque terrain, you will find a unique basketball court just a short distance away.

Instagram tip: With its play of geometric lines, this court forms the ideal background for a bird's-eye view photo!



Dumortierlaan 113, Crèmerie François                       KM: 3.4

Whoever said ice cream is just for summer has obviously never been to Crèmerie François. Voted ‘Best Ice-Cream Parlour in Belgium’ several times, who better to give you a winter ‘brain freeze’ with their delicious pralines, sundaes and lollies? And a snapshot of these frozen temptations will make you stand out on your friends' feeds as well!



Lippenslaan 278, Roots                    KM: 3.9

Steaming dishes that will warm up your cold fingers and toes and your Instagram account. You’ll be happy to take a break for that. Roots has gone for a warm, dark interior, entirely in tune with the short days at this time of year. The mood lighting is switched on in the morning here, making it so cosy that you won’t want to leave. Fun fact: the owner is literally going back to her roots with Roots, as she used to live above the business.


Lippenslaan 170, Chocolatier Van Nueten                        KM: 4.2

Welcome to Knokke's one and only chocolate workshop! Chocolate isn’t just a dessert here: it's clay in the hands of the tasteful artist Oliver Van Nueten. The chocolate objects that adorn his window fit in well with the numerous art galleries in Knokke-Heist. It’s not uncommon for pralines to have a different shape here. Be sure to try a pill, a letter or a four-leaf clover. Or make your own special chocolate object! Will you be able to fool your followers?

Fun fact: the talented chocolatier recreated Knokke's town hall in delicious chocolate. Can you spot this edible eye-catcher in the window?


Burg. Frans Desmidtplein 6, Vishandel - Traiteur Gilbert                 KM: 4.3

Can’t get enough of bright colours? Then don’t let the pink wall of fishmonger and delicatessen Gilbert pass you by. You’ll have a fun, Instaworthy photo in no time. Get your back against the wall and watch the birdie! With all your other photos, you could probably send a whole colour-blocking story out into the world by now...



Lippenslaan 98, Ugly Duckling                        KM: 4.55

It’s brand-new and just waiting for your approval. The playful colours and bold neon lighting will immediately welcome you and help the day to merge seamlessly with the night. This cool business is anything but an ugly duckling. However, our feathered friend does appear in the dishes, on the napkins and in the ice cubes that float around in the restaurant's original cocktails. Enough to make an entire collage on your Instagram after you've gobbled up all that deliciousness.


Maurice Lippensplein, Beach Castle by Jean-François Fourtou                  KM: 5.0

No, a tornado hasn’t passed through here. These Belgian beach cabins have been transformed by artist Jean-François Fourtou. Maybe you saw the tower when you arrived in Knokke-Heist. It's become a real symbol of the community and its beach, so feel free to share it. And let everyone know what you think of it in the caption!


Lippenslaan 17, Mangiamo                                                                          KM: 6.0

At Mangiamo, there’s no hiding the fact that pasta goes straight to your thighs. ‘I just want abs- … -olutely all the pasta’. Here, they wear humour on their T-shirts. The Italian flavours are spot on too! And people who love matching colour combinations mustn’t miss the special house latte, with spirulina. It’s the same petroleum blue colour as the walls! But that’s enough drooling, as the name of the restaurant suggests: let’s eat!



Lippenslaan 35, Hotel Prins Boudewijn                                                                   KM: 6.5

You can see its burgundy walls from far away. The picturesque Hotel Prins Boudewijn almost seems to have chosen its bright colour especially for your photos. All you need here is a section of the wall, an original pose and a friend to take your photo. This hotel was also a meeting place for many great artists, such as the Belgian painter Alfred Verwee.


Lippenslaan 101, mural by Kamagurka on the side wall of De Traiteur by Vandycke              KM: 6.85

The side wall of De Traiteur by Vandycke, a well-known delicatessen in Knokke-Heist, features a custom work of art. At the owner’s request, the cartoonist Kamagurka was let loose on the wall with his paintbrush and keen sense of humour. Van Dycke fell for the West Flemish artist at a cartoon festival and gave him carte blanche. The result is a hilarious parody of street life in and around the delicatessen. Kamagurka gave his work the satirical title of traiteur art (the art of catering). You won't even have to fake that smile on the photo!


Lippenslaan 171, Scotch & Soda                                                                                           KM: 7.2

On the corner of Lippenslaan you will find a branch of Scotch & Soda, a brand that needs no introduction. Whether you're looking for a suitable jacket for the cold winter weather by the North Sea or just want to go window shopping, be sure to admire the beautiful mosaic tiles when you enter. The playful hexagonal pattern is a delight to capture on camera, and the tiles also remind us that this is a seaside resort!



Van Bunnenplein 29, Café de Paris                                                                    KM: 7.9

To experience true Parisian elegance, take a seat in the Café de Paris. The wooden accents, houndstooth pattern on the floor, large mirrors, wines and cuisine, known as ‘bistronomy’: everything will make you feel like you’ve been whisked off to the French capital. Amélie Poulain might soon come to take our order or Brigitte Bardot could wander in, who knows? You certainly won't need to use the Instagram Paris filter in your photos here. In fact, it’s a great opportunity for a classic black and white portrait!



Van Bunnenlaan 10, Barbier Tom                                                                        KM: 8.0

Barber shops are back! And they often owe a great deal to their predecessors when it comes to interior and style. Behind the cool black exterior of Barbier Tom, you will find a warm and welcoming barber shop where dandies could also have their beards expertly trimmed in the 1920s. With all the nourishing oils and pomades for your facial hair that you will find here, you could already bag a sponsored post on Instagram!


Lichttorenplein                                                                                              KM: 8.4

Last but not least, here is the legendary ‘pink square’. From the paving to the fountain, everything here feels like you’re wearing rose-tinted glasses. Do you happen to be dressed in pink too? If so, you’ll be able to pull off the monochrome look perfectly. Preferably with yet another glass of pink cava or a raspberry macaron to complete the picture. Let’s complete our Instatour in style. Smile!


Shop till you drop with the Knokke-Heist Shopping Shuttle. The municipality is more than living up to its reputation as a shopping paradise. Shoppers can use this electric shuttle service free of charge until 28 February. The perfect backdrop for every Instagramming fashionista. The journey in the trendy, low-noise city shuttle makes this the most unique hop-on, hop-off experience on the Belgian coast!

Discover your inner fashionista in Knokke-Heist. You can still visit Anton Corbijn's photo exhibition MOØDe until 18 April 2021. Here, you will come face to face with stars from the fashion world such as Kate Moss and Alexander McQueen. Don’t wait, book your tickets today and be inspired by this world-famous photographer. 



• Tag your photos with #myKH and your photo might be published in our quarterly KH magazine. We have about 120,000 readers, so you will suddenly get a whole lot of extra views and your photo might go viral!

• For a genuine Knokke-Heist experience, why not rent an electric golf cart to follow the route? It comes highly recommended by various influencers who explored the route in advance.

• Discover our TikTok route and our LinkedIn route!