Social media routes Knokke-Heist

KNOKKE-HEIST LAUNCHES THREE NEW INTERACTIVE CYCLING & WALKING ROUTES WITH SOCIAL MEDIA IN MIND 

This summer, social media will show you the way in Knokke-Heist. The seaside resort has created three new walking and cycling routes, each based on a different social media platform. For example, the Instagram route shows you the most photogenic spots in the area, the TikTok route takes you on an adventurous journey featuring all kinds of challenges and the LinkedIn route delves deeper into Knokke-Heist's rich entrepreneurial past and present. Not only do the brand-new routes reveal a different side of Knokke-Heist, they also provide plenty of fun, exciting content to share on the different platforms.  

ONLINE AND OFFLINE EXPERIENCE 

By designing these new cycling and walking routes that are inspired by well-known social media platforms, Knokke-Heist is bridging the gap between the online and offline experience of this coastal community. Visitors can explore Knokke-Heist in a whole new way. After all, each platform has its own characteristics, and we bore that in mind when selecting the hotspots for the various routes. For example, the Instagram walking route not only shows you the most beautiful spots but also gives you tips on how to take the perfect photo. And the TikTok cycling route has interactive challenges for the whole family along the way. The content – photos and videos – that people create during their adventures then takes on a life of its own online, on the visitors' social media accounts and Knokke-Heist's own channels. 

AN INSTAGRAMMABLE CENTRE 

In addition to the many picturesque spots that the municipality has to offer, you will also find some brand-new Instawalls along the Instagram route. Knokke-Heist has commissioned several new Instaworthy designs and installed them in shopping streets. Young creatives such as Kaart Blanche, Skinn, Suzanne Akgun, Sissi Lauwers and Studio Caro have worked hard to design the most beautiful backdrops for your photos and brighten up the town centre. 

 

INFLUENCERS SHOW HOW IT’S DONE 

To test the routes, Knokke-Heist sent out a number of influencers. They were the first to get the opportunity to discover the hidden gems of this seaside resort, enjoy the anecdotes about the rich and famous and try out the inventive TikTok challenges. Let them show you how to tackle the hotspots and routes creatively and reveal which cool and Instagrammable coffee bars, restaurants and cafés you need to discover along the way! Influencers such as Tiany Kiriloff and her family, Steven Van Belleghem, Paulien Riemis, Sarah Bossuwé and Maud Van der Vorst show how it’s done. 

PRACTICAL DETAILS 

All the routes can be found on the website and on Knokke-Heist's social media in Dutch, French, German and English. You can also get a free paper route plan for each of the trails from the Tourism Knokke-Heist office (Zeedijk 660). Use #myKH to share your photos and videos and who knows, they might end up being published in the KH Magazine or on Tourism Knokke-Heist's social media channels: Instagram: @myknokkeheist & Facebook: Knokke-Heist. 

Click here for the Instagram routeTikTok route or LinkedIn route